Key takeaways
- Booking is the first priority. 70% of surveyed patients started booking online and got pushed to a phone call to finish.
- Accessibility now has a legal floor. Practices that receive federal financial assistance must meet WCAG 2.1 Level AA. The deadline is May 11, 2027 for practices with 15 or more employees and May 10, 2028 for smaller ones.
- Your scheduler counts. Third-party booking tools, intake forms, and patient portals fall under the same accessibility rule as your own pages.
- Tracking pixels on booking pages are a HIPAA risk. A cookie banner is not a valid HIPAA authorization.
- Texas adds its own layer. State law treats anyone who maintains a website handling patient information as a covered entity, and electronic health records must be stored inside the United States.
- Every connected tool needs a named owner. Unowned integrations break quietly after launch.
Your website is losing patients at the booking step. In a survey of 1,005 patients, 61% said they skipped care in the past year because online self-scheduling was too complicated.
A medical practice website redesign that fixes the colors and leaves the booking flow alone produces a better looking version of the same problem.
Texas practices carry extra weight here. 2 federal rules and 2 state laws now touch your website directly, and a careless redesign can create legal exposure your old site never had.
What should a medical practice website redesign include?
A medical practice website redesign should cover 6 areas: provider and location content, the appointment booking journey, accessibility, tracking and privacy, connected tools, and launch checks. Skip any one of them and patients or regulators will find the gap for you.
Use this scope table to assign sign-off before design work starts.
Area | What to check | Who signs off |
Specialty and provider content | Accuracy of services, credentials, languages, insurance | Medical director or clinical lead |
Locations | Addresses, hours, parking, phone numbers per site | Practice manager |
Appointment booking | Every step from homepage to confirmation, on mobile | Practice manager plus front desk lead |
Accessibility | WCAG 2.1 AA at minimum, including third-party tools | Web developer plus a manual tester |
Tracking and privacy | Every pixel, script, and form that touches patient data | Privacy officer or compliance lead |
Connected tools | Scheduler, portal, EHR links, forms, chat | Named owner per tool |
If you are starting from a template site, this is the point to decide whether you need a rebuild. Our website solutions for Texas businesses start with exactly this scope review.
How should you present specialties, providers, and locations?
Give each specialty, provider, and location its own page. Patients search for a specific doctor or a specific service near them, and one long “Our Services” page answers neither question well.
Specialty pages:
- Name the specialty in the H1 and page title
- List the conditions you treat and the procedures you perform, in plain language
- State which providers handle that specialty and link to their profiles
- Add a booking button above the fold
Provider profiles:
- Full name, credentials, board certifications, and education
- A recent, professional photo with descriptive alt text
- Languages spoken
- Insurance plans accepted, or a link to the current list
- Locations and days the provider sees patients
When a single page is enough
A single page works as a credibility check. A referral hears your name, searches you, and finds your phone number, license, reviews and a few project photos.
It fits:
- New businesses that need a legitimate presence fast
- Specialty trades with a narrow service list
- Contractors who get nearly all work from builders or repeat clients
Homeowners do look. A Contractor Magazine report cited HomeAdvisor data showing 95% of homeowners research online before hiring a home professional, and more than 40% wouldn’t hire a pro with no online presence. A single page covers that minimum.
When you need a service website
A single page can’t rank for 6 different services in 4 different suburbs. Google needs a page for each thing you want to be found for.
A service website gives each core service its own page. “Water heater replacement” gets a page. “Slab leak repair” gets a page. Each page answers the homeowner’s questions about that job and asks for the call.
This is where web design for contractors in Texas earns its money. A plumber in Katy competes with every plumber in Houston for “water heater replacement near me.” One page listing 12 services loses that fight.
If you’re unsure which you need, look at how your best jobs found you last year. Referrals point to a single page. Searches point to a service site.
How do quote forms, galleries and service areas change the price?
These 3 features add the most build time to a contractor site. They also cause the most problems when a cheap proposal treats them as afterthoughts.
Quote request forms
A basic contact form takes minutes. A useful quote form takes planning.
Decisions that change the cost:
- Which fields to ask for (service type, address, timeline, photos)
- Where submissions go (email, text, a shared inbox, your field service software)
- Spam filtering, so your office isn't sorting 40 junk leads a week
- Which fields to ask for (service type, address, timeline, photos)
Forms also carry legal weight. The U.S. Department of Justice’s Guidance on web accessibility and the ADA lists inaccessible online forms as a common barrier. It calls for field labels that screen readers can read, clear instructions, error alerts, and keyboard access.
Project galleries
Photos close jobs for roofers, remodelers and landscapers. They also slow sites down when someone uploads 40 full-size phone photos.
Cost drivers:
- Who takes and selects the photos
- Image compression and sizing, so pages load on a phone in a parking lot
- Before-and-after layouts
- Alt text for every image, which the same DOJ guidance lists as a basic accessibility practice
Ask every bidder who writes the alt text. Most proposals skip it.
Service area pages
Service area pages tell Google which cities you serve. They’re also the easiest place to waste money.
A page for “Roof repair in Sugar Land” that copies the Pearland page with one city name swapped adds nothing. Each page needs local proof: jobs done there, neighborhoods covered, permit or HOA notes, reviews from that area.
That content takes time. It’s why our full contractor site includes service area pages and SEO setup, while the single-page site doesn’t.
Pro tip: Start with 3 to 5 service area pages for the cities where you already have finished jobs and reviews. Add more as you collect project photos in new areas. 10 thin city pages perform worse than 4 strong ones.
Who handles content, maintenance and integrations after launch?
Settle this before you sign. Most contractor website disputes start here.
A build price covers the build. Everything after launch is a separate decision.
Responsibility | Typical question | Our published price |
Hosting | Who hosts it, and can you move it? | $25 to $50 per month (managed) |
Domain | Whose name is the domain registered in? | $15 to $25 per year |
SSL certificate | Is it included and renewed automatically? | $0 to $99 per year |
Hosting setup on your own server | Do you already have hosting? | $100 one time |
Maintenance and updates | Who installs updates and fixes breaks? | $100 per month |
Google Business Profile setup | Is your Maps listing connected to the site? | $300 |
Analytics and tracking | Can you see which page produced each call? | $350 |
Content
Someone has to write service descriptions, the about page and every service area page. If the proposal says “client provides content,” that someone is you. Budget your evenings.
Maintenance
Sites need software updates, backups and the odd fix when a form stops sending. A site with no maintenance plan works fine until the day it doesn’t.
Integrations
Connecting your quote form to scheduling, CRM or field service software is its own scope item. Ask which tools the bidder has connected before and what happens when that software changes its settings.
What Texas rules affect your website budget?
Three Texas-specific items rarely appear on out of state quotes: sales tax, license display and accessibility. None of them are optional.
Sales tax on website work
The Texas Comptroller has ruled that creating a website is a taxable data processing service. In Letter Ruling 202010013L (October 22, 2020), the Comptroller classified website creation, HTML programming, updating and maintenance, and search engine work such as adding meta tags as data processing.
A later ruling, 202404008L, drew a line between planning and building. Designing a plan or blueprint for a site was not taxable on its own. Creating and maintaining the site was taxable.
Texas taxes data processing on 80% of the charge, per Comptroller rulings such as 201807010L on website hosting.
What this means for you:
- Ask whether each quote includes Texas sales tax
- Ask for line items, so taxable and nontaxable services are billed separately
- Confirm your own situation with a CPA or the Comptroller; this guide is not tax advice
License numbers in your advertising
TDLR rules treat contractor advertising seriously.
- Licensed electrical contractors must include their name and license number in advertising designed to solicit electrical work, under 16 TAC §73.51. The number carries the "TECL" prefix on vehicles.
- Air conditioning and refrigeration contractors must include the affiliated licensee's number in advertising, under 16 TAC §75.71.
Your website exists to solicit work. Put the license number in the footer of every page, and confirm your trade’s exact wording with TDLR. A designer who doesn’t ask for your license number hasn’t built for Texas trades before.
Accessibility
The DOJ’s position is that ADA requirements apply to goods and services businesses offer online. The guidance points to the Web Content Accessibility Guidelines as a technical reference and warns that automated checkers alone don’t prove a site is accessible.
Accessibility costs little when it’s built in from day one. It costs a lot more as a retrofit.
What questions should you ask before comparing proposals?
Ask the same 10 questions to every bidder. Then compare the answers line by line.
- How many pages are included, and what goes on each one?
- Does the quote form send leads to my phone, my email or my software?
- Who writes the service and service area content?
- Who supplies, compresses and labels the gallery photos?
- Is SEO setup included, and what does it cover?
- Who owns the domain, the hosting account and the site files?
- What does hosting and maintenance cost per month after launch?
- Does the price include Texas sales tax?
- Where will my TDLR license number appear?
- How are forms and images built for accessibility?
Vague answers to questions 3, 6 and 7 are the warning signs. Those are the gaps that turn a $900 quote into a $3,000 year.
Where should a Texas contractor spend first?
Spend on the pages and form that produce calls. Cut everything else until those work.
Our order of priority:
- Phone number and quote form visible on every page
- One page per core service
- Service area pages for cities where you have finished jobs
- A connected Google Business Profile, so the site and your Maps listing support each other
- Branding, if your logo doesn't match your trucks. Our branding and creative design work covers that
Branding, if your logo doesn’t match your trucks. Our Branding and Creative Design work covers that
Frequently Asked Questions (FAQ)
At KreativeRank, contractor websites cost $900 for a single-page site and up to $2,800 for a multi-page site with quote request forms, service area pages and SEO setup. Hosting, domain and maintenance are billed separately.
A single page is enough if most of your work comes from referrals and you offer a short list of services in one area. If you want to rank on Google for several services or cities, you need separate pages for each.
Texas Comptroller rulings classify website creation and maintenance as taxable data processing, taxed on 80% of the charge. Planning-only work has been ruled nontaxable. Ask your designer to itemize, and confirm with your CPA.
Electrical and air conditioning contractors must include license numbers in advertising that solicits work. A business website solicits work, so put the number on every page. Check TDLR rules for your specific trade.
Plan for hosting, domain renewal, SSL and maintenance. Our published rates are $25 to $50 per month for managed hosting, $15 to $25 per year for the domain, and $100 per month for maintenance and updates.
Look for proof of contractor sites they’ve built, clear answers on content and ownership, Texas tax and licensing awareness, and accessible quote forms. Price is the last thing to compare, once scope matches.
The contractor who knows the scope wins
Every contractor bids jobs by scope. Square footage, materials, labor, permits. Nobody prices a roof without measuring it.
Buy your website the same way. Measure the pages, the form, the content and the upkeep. Then the price tells you something.
The contractors who do this pay once, own their site, and get calls from it for years.
